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    2020 elections: NDC BLEW $130,000 on social media adverts – Report

    A survey carried out by e-commerce firm, Pop out Ghana, reveals that political parties and politicians spent US$1.3 million (GHS7,617,752) on Facebook adverts prior to the 7 December elections.

    Image may contain: text that says 'OVER GHS 1 MILLION SPENT ON POLITICAL ADS ON FACEBOOK (AUGUST DECEMBER 2020) TOTAL NUMBER OF ADS 3,989 POLITICAL PARTY SPEND APOLITICAL GROUPS $994 TOTAL VALUE OF ADS $234,496 CPP $2,076 NPP $81,796 TOP TARGETTED LOCATIONS 150000 $121,932 120000 NDC $130,960 90000 60000 $61,440 NEWSPOO THE CNR CITINEWSROOM BUREAU ELECTION 30000 0 $12,622 $5,615 $3,775 $9,382 GREATER ASHANTI NORTHERN CENTRAL ACCRA DATA SOURCE: FACEBOOK ADS BRONG AHAFO OTHERS Citi973 @Citi973 @Citi973fm www.citinewsroom.com'

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    The survey, which was carried out between August and December 2020, reveals the Flagbearer of the National Democratic Congress, John Mahama, was the highest spender on Facebook adverts.

    The survey also reveals that people in the Greater Accra Region spent a total of US$121,932 advertising on Facebook.

    Analysts believe the expenditure pattern was due to the restriction on large gatherings by groups such as political parties as a result of the COVID-19 pandemic.

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