The leading alcoholic beverage manufacturer in Ghana, Kasapreko Company Limited has sponsored its major distributors and their spouses on a trip to South-Africa.
The tour which is being facilitated by Kaya Tours will see the distributors visiting places like Lions Park, Lesedi Cultural village where the cultural and historical heritage is kept, Soweto the black community that was separated from the Johannesburg in the apartheid era.
The FNB Stadium, the biggest stadium in Africa, and one of the stadiums used during the 2010 Fifa World Cup etc.
The National Sales Manager of Kasapreko, Gustiv Justice Kweku Arhin told the media that Kasapreko Company Limited sees its distributors as the engine of their business as without them, the company cannot thrive.
According to him, some of the top distributors who were selected throughout the region have been with them for more than 20 years.
“Some of the distributors have been with us for over 20 years and have supported and contributed to make the brand what it is today so we now see them as partners within the value chain,” he said.
Mr Gustiv Arhin added that the trip to South Africa is a means of rewarding for their commitment and outstanding performance for the year in 2017.
He further said this is an initiative to maintain a healthy relationship and show appreciation towards their distributors and top customers.
It is also an effort to build trust and improve cohesion for the year 2018 as partners in business because the distributors have done lot of work within the year and it is time the company indulges and appreciates them.
He hinted that those that are on the tour are their top Three distributors in terms of volume and performance in the person of Prince Piddah Ent, PFee Hi Ent. Grande Agencies Ltd, Augustine Kwateng Ent, VickyBecky Ent and Lez J Ent.