By Enoch 
Challenges Faced By Young Fashion Creatives.
The Ghanaian fashion industry has seen remarkable growth over the years, with local designers gaining recognition on both national and international platforms.
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However, for many young and emerging fashion creatives, the journey to success remains an uphill battle. Derick Acheampong, popularly known as Marique and the Creative Director of dotMarique, recently shed light on the challenges faced by budding designers in Ghana.
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In an interview, he described the path as a “lonely road,” citing a lack of support, high costs, and limited opportunities as major obstacles.
Challenges Facing Young Fashion Creatives.
Lack of Support and Structure.
Marique highlighted the absence of a robust support system for young designers in Ghana. Despite being part of the larger creative industry, the fashion sector lacks the necessary infrastructure to nurture and accommodate emerging talents. This gap has left many young creatives struggling to find their footing in an industry that demands both creativity and resilience.
“The system in this country isn’t enabling enough for young people, regardless of their background or field,” Marique lamented. He emphasized that the lack of mentorship, funding, and institutional support has forced many talented individuals to abandon their dreams.
High Costs of Entry.
Starting a fashion business in Ghana comes with significant financial challenges. From the cost of equipment and materials to rent and operational expenses, the barriers to entry are daunting. Marique described these costs as “ridiculous,” noting that they discourage many young designers from pursuing their aspirations.
Competition in the Digital Age.
While social media has provided a platform for designers to showcase their work, it has also intensified competition. Marique pointed out that the sheer number of creatives vying for attention online makes it difficult for individuals to stand out. “People may say we have social media now, so it should be easier, but that’s also what makes it challenging,” he explained.
The Importance of Collaboration.
Breaking the Isolation.
Marique emphasized the need for collaboration among fashion creatives, stating that working in isolation can stifle growth. Reflecting on his own experience, he shared how teaming up with others has enriched his creative process.
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“As a designer, sometimes you need someone from the outside to slow down the heat in your creative process,” he said.
Building a Community.
Collaboration not only enhances creativity but also fosters a sense of community among designers. Marique believes that by sharing ideas and resources, young creatives can overcome some of the challenges they face and build a more supportive industry.
Advice for Aspiring Designers.
Be Intentional.
Marique urged aspiring fashion designers to be deliberate about their career choices. He advised them to treat their craft as a primary focus rather than a fallback option. “Be very intentional about it and learn every skill you need in the specific creative path you are exploring,” he said.
Learn from Others.
He also encouraged young creatives to study the experiences of others in the industry. By understanding the challenges faced by established designers, aspiring talents can avoid common pitfalls and make informed decisions.
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Looking Ahead.
Marique’s Vision for dotMarique.
Despite the challenges, Marique remains optimistic about the future of Ghana’s fashion industry. He shared his long-term vision for dotMarique, expressing hope for greater visibility on the African continent and beyond. His goal is to create a brand that not only showcases Ghanaian creativity but also inspires the next generation of designers.
A Call for Change.
Marique’s insights highlight the urgent need for systemic changes in Ghana’s fashion industry. From reducing the cost of entry to providing mentorship and funding opportunities, stakeholders must work together to create an environment where young creatives can thrive.
Challenging Journey.
The journey for young fashion creatives in Ghana is undoubtedly a challenging one, but voices like Marique’s are shedding light on the issues that need to be addressed. By fostering collaboration, providing support, and creating opportunities, the industry can pave the way for a new generation of designers to succeed.
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As Marique aptly put it, “Every creative deserves to enjoy their journey.” His words serve as both a call to action and a source of inspiration for aspiring talents across the country.
