By Enoch 
In a recent address to the youth, renowned Ghanaian entrepreneur Nana Kwame Bediako, also known as Cheddar, shared his thoughts on the importance of making wise investments with their time and resources. He emphasized that while football is a beloved sport and a source of entertainment, spending excessive time watching it may not be the best use of one’s time, especially for young people striving to build successful futures.
The Allure of Football
Football is undeniably one of the most popular sports in Ghana and around the world. It brings people together, fosters a sense of community, and provides a much-needed escape from the stresses of daily life. For many, watching football matches is a cherished pastime, filled with excitement and camaraderie. However, Nana Kwame Bediako cautions that this passion should be balanced with other productive activities.
The Cost of Time
Nana Kwame Bediako highlighted the concept of opportunity cost, explaining that the time spent watching football could be used for more productive endeavors. “Time is a valuable resource,” he said. “Every hour spent watching a match is an hour that could be invested in learning a new skill, working on a business idea, or improving oneself.” He urged the youth to consider how they allocate their time and to prioritize activities that contribute to their personal and professional growth.
Time, he explained, is the one resource that cannot be replenished. Once it’s gone, it’s gone forever. Therefore, it is crucial for the youth to recognize the importance of time management and to make conscious decisions about how they spend their time. While watching football can be a way to unwind and relax, it should not become a habit that takes precedence over more important activities.
Investing in the Future
Bediako’s message is rooted in the belief that the youth have the potential to shape the future of Ghana. He encouraged them to focus on activities that build their knowledge, skills, and networks. “Investing in yourself is the best investment you can make,” he stated. “Whether it’s through education, entrepreneurship, or personal development, the time and effort you put into these areas will pay off in the long run.”
He emphasized that self-investment is not just about formal education but also about lifelong learning and personal growth. This could involve reading books, attending workshops, seeking mentorship, or gaining practical experience in various fields. By continually seeking to improve themselves, young people can increase their chances of success and make significant contributions to society.
Balancing Passion and Productivity
While Bediako’s advice may seem to discourage enjoying football, he clarified that it’s about finding a balance. “I’m not saying you should stop watching football altogether,” he explained. “It’s important to have hobbies and enjoy life. But it’s equally important to ensure that these activities don’t take precedence over your goals and aspirations.” He suggested setting aside specific times for leisure activities and being mindful of how much time is spent on them.
Balancing leisure and productivity is key to a well-rounded and fulfilling life. Football and other forms of entertainment can play an essential role in providing relaxation and enjoyment, but they should be enjoyed in moderation. Bediako recommended that the youth set clear priorities and allocate their time in a way that allows for both relaxation and the pursuit of their ambitions.
The Role of Role Models
Bediako also touched on the influence of role models in shaping the aspirations of the youth. He pointed out that many young people look up to football stars and aspire to emulate their success. While there’s nothing wrong with admiring athletes, he encouraged the youth to also seek inspiration from successful entrepreneurs, innovators, and leaders in various fields. “Diversify your role models,” he advised. “Look up to people who have achieved success in different areas and learn from their journeys.”
Role models can provide valuable lessons and inspiration for young people. By looking up to individuals who have excelled in various domains, the youth can gain insights into different paths to success and understand the importance of dedication, hard work, and perseverance. Bediako’s advice aims to broaden the horizons of the youth, encouraging them to see the vast possibilities available to them.
Conclusion
Nana Kwame Bediako’s message to the youth is a call to action to make wise investments with their time and resources. While football is a beloved sport that brings joy and excitement, he urges young people to balance their passion for the game with activities that contribute to their personal and professional growth. By prioritizing education, entrepreneurship, and personal development, the youth can build a brighter future for themselves and for Ghana.
In summary, Bediako’s advice underscores the importance of time management and the need for a balanced approach to life. By making conscious choices about how they spend their time and seeking inspiration from a diverse range of role models, the youth can maximize their potential and make meaningful contributions to their communities and beyond.