Morocco’s hosting of the 2025 Africa Cup of Nations (AFCON) has set unprecedented records both digitally and economically, according to data released by the Confederation of African Football (CAF).
CAF revealed that AFCON Morocco 2025 generated 6.1 billion digital impressions, 5.2 billion video views, and attracted 8.5 million new followers, making it the most digitally engaged continental football tournament in history. The competition also recorded 285 million total engagements across social media platforms.
TikTok emerged as the tournament’s most active platform, with more than one million fan-created videos under the official AFCON hashtag. Fans shared goal celebrations, match analysis, humour, music, fashion and cultural content, helping the tournament reach audiences far beyond Africa. CAF noted that digital growth was especially strong within the African diaspora, as content spread rapidly across borders, languages and cultures.
“The milestone positions Africa’s flagship football event at the very top of global digital engagement, surpassing every comparable continental tournament in history,” CAF said in its official report, adding that the tournament has set a new benchmark for how African football is experienced and celebrated worldwide.
Beyond digital success, AFCON 2025 delivered major economic benefits for Morocco. Industry and Commerce Minister Ryad Mezzour disclosed that direct revenues exceeded €1.5 billion, helping finance about 80 percent of the infrastructure required for the 2030 FIFA World Cup. Infrastructure investments linked to the tournament totalled €2.3 billion, including stadium construction and upgrades, transport networks, airports and public services.
CAF also recorded its most profitable tournament ever, with revenues rising by over 90 percent compared to the 2023 edition in Ivory Coast. Total tournament revenues reached $192.6 million, with net profits estimated at $113.8 million. The number of sponsors increased to 23, while global broadcasting expanded to 111 rights holders.
AFCON Morocco 2025 attracted over 1.25 million stadium spectators, setting a new attendance record. The final between Morocco and Senegal alone drew 66,526 fans in Rabat. The tournament also supported over 100,000 jobs, boosted commercial consumption by up to 30 percent, and contributed to Morocco recording 20 million tourist arrivals in 2025, a 14 percent increase.
