Why People are not Buying Christmas hampers – Accra Traders

christmas hamper in accra-min

In Ghana, Christmas hampers are not just boxes of items. They mean something deeper. It’s about showing care, remembering people, and sharing small happiness with family, friends, workers, and even people you don’t know personally.

During Christmas, hampers are one of the main ways people show love. Companies give to staff, families send to relatives, churches share with the needy, and the markets feel the pressure and the joy at the same time.

This year, as Christmas gets come closer, we decided to step into the market and talk to the traders herself. She wanted to know how things are really going on the ground, not just figures on paper. And chale, the responses were mixed, but one thing was clear, people are selling and people are talking.

Some traders were smiling small-small, saying this year’s business is better than last year. According to them, prices of foodstuff and hamper items have reduced compared to before, so customers are buying more freely. Even though December just start, some say the market already dey show signs.

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One trader said plainly, “The market is very good. We are not even deep into the festive season yet, but compared to last year, this year is better.” You could hear the hope in her voice, like someone who has suffered before and is now seeing light.

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But not everybody agrees. Some traders feel last year was stronger because of the election season. They say during election time, money moves more, people spend anyhow, and businesses feel it. One woman shared her mind honestly, saying last year was better than this year, but she’s still grateful because things are at least moving.

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“Compared to this year, last year was very good. But all the same, it is still moving, so we thank God,” she said, before sending Christmas greetings to her people. That alone shows the Ghanaian spirit. Even when things are not perfect, we still thank God.

Most of the market women, however, kept pointing to one thing which is the prices. According to them, prices have come down, especially food items. Things that were expensive last year are now selling for less, and that has helped both sellers and buyers. They don’t struggle too much to get goods like before, and customers don’t complain as much.

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christmas hamper in accra-min
Why People are not Buying Christmas hampers - Accra Traders 1

One trader put it straight, no long talk. “By the help of the current government, prices are very low, especially foodstuffs. Compared to last year, prices are very low. And one thing is we don’t struggle to get the goods to sell.”

For many of them, that alone is enough reason to smile this Christmas. Maybe business is not booming-booming, but at least the pressure is not choking them like before. As the festive season enters full gear, everyone is hoping the market will open more, buyers will come, and Christmas hampers will keep moving from stall to stall.

In Ghana, once the market is moving, hope is alive.

#Christmas Hamper

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