By Collins Sarkodieh 
The Ghanaian business community is in mourning following the tragic death of Patrick Osei, popularly known as Pomo, the Marketing Manager of Promasidor Ghana. Osei, who held significant oversight responsibilities for the Eastern, Ashanti, Volta, and Greater Accra regions, lost his life in a violent road accident at Suhyin on the Koforidua–Tafo Highway.
The incident has sent shockwaves through the corporate sector, as colleagues and friends remember a man who was central to the marketing operations of one of the country’s leading consumer goods companies. Local authorities have arrived at the scene to begin a formal investigation into the circumstances of the crash, which occurred during a high-traffic period on the busy highway.
How did the fatal accident at Suhyin occur?
According to eyewitness accounts, the accident took place on Saturday, May 2, 2026, as Patrick Osei was driving toward Koforidua. Reports suggest Osei was traveling at high speed when a Hyundai H400 vehicle, which was attempting to overtake a motorcycle, veered directly into his lane.
In a desperate attempt to avoid a head-on collision with the oncoming Hyundai, Osei’s vehicle reportedly swerved off the road. The maneuver resulted in the car crashing violently into a tree, causing fatal injuries to the marketing manager. The sudden nature of the collision left little room for emergency intervention at the scene.
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What was Patrick Osei’s impact at Promasidor Ghana?
Patrick Osei was a pivotal figure within Promasidor Ghana, managing a vast territory that included four of the nation’s most economically active regions. His role as Marketing Manager required him to oversee brand strategy and distribution across the Eastern, Ashanti, Volta, and Greater Accra regions.
Known affectionately as “Pomo” by friends and industry peers, he was instrumental in driving the market presence of popular household brands. His loss is expected to be felt deeply within the company’s regional offices, where he was regarded as a seasoned professional with a decade of experience in the consumer goods sector.
Factual Insights into the Koforidua–Tafo Highway Crash:
- Date of Incident: The crash occurred on Saturday, May 2, 2026.
- Location: Suhyin, along the Koforidua–Tafo Highway.
- Victim: Patrick Osei (Pomo), Marketing Manager for Promasidor Ghana.
- Involved Vehicle: A Hyundai H400 was identified as the vehicle that veered into Osei’s lane while overtaking a motorcycle.
- Oversight Regions: Osei managed operations for the Eastern, Ashanti, Volta, and Greater Accra regions.
- Family Status: He is survived by his wife and three young daughters.
How is the community responding to the loss?
The news of Osei’s passing has triggered a wave of tributes from the Koforidua and Accra business circles, with many highlighting his dedication to his family and his work. He leaves behind a wife and three daughters, all of whom are now facing the sudden reality of this tragic loss.
Road safety advocates have also pointed to this incident as another reminder of the dangers of overtaking on single-lane highways. The stretch of road between Koforidua and Tafo has been noted for its tight bends and high-speed traffic, and this latest tragedy has renewed calls for stricter enforcement of traffic regulations to prevent similar avoidable deaths.
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