By Enoch 
The 2024 elections in Ghana saw the National Democratic Congress (NDC) triumph over the incumbent New Patriotic Party (NPP). Several factors contributed to this outcome, reflecting the electorate’s desire for change and addressing pressing issues. Here are seven key reasons why the NPP lost to the NDC this year:
1. Economic Hardships
Ghana has been grappling with severe economic challenges, including high inflation, soaring unemployment, and a major debt default. The NPP government struggled to manage these issues, leading to widespread dissatisfaction among the electorate. The economic hardships faced by Ghanaians eroded the party’s support base.
2. Public Debt
Under the NPP administration, Ghana’s public debt reached unprecedented levels. The government borrowed more money in eight years than all previous administrations combined. This massive debt accumulation contributed to economic instability and dissatisfaction among voters.
3. E-Levy Implementation
The introduction of the Electronic Transfer Levy (E-Levy) was widely rejected by Ghanaians. Despite public opposition, the NPP government implemented the levy, claiming it would prevent Ghana from seeking assistance from the International Monetary Fund (IMF). However, Ghana still went to the IMF, further eroding public trust.
4. National Cathedral Controversy
The NPP government’s decision to spend $58 million on the National Cathedral project was heavily criticized. Many Ghanaians felt that the funds could have been better utilized for essential services like healthcare. The controversy surrounding this expenditure contributed to the party’s declining support.
5. Corruption Scandals
The NPP administration was plagued by several high-profile corruption scandals. These scandals undermined public confidence in the government and fueled perceptions of widespread corruption. The electorate’s desire for accountability and transparency played a significant role in the NPP’s defeat.
6. Internal Party Divisions
Internal divisions within the NPP also contributed to its loss. Factionalism and infighting weakened the party’s cohesion and effectiveness, making it difficult to present a united front during the elections. These internal conflicts further alienated voters and diminished the party’s appeal.
7. Youth Discontent
The NPP’s policies, including the 10% tax on betting winnings, were unpopular among younger voters. The youth, who make up a significant portion of the electorate, felt that the government was not addressing their needs and concerns. This discontent among the youth contributed to the party’s declining support.
The Role of Social Media
Social media played a significant role in shaping public opinion during the election period. Platforms like Twitter, Facebook, and Instagram provided a space for Ghanaians to voice their concerns, share information, and hold leaders accountable. The increased access to information empowered voters to make more informed decisions, further influencing the election outcome.
The Impact of Grassroots Campaigning
The NDC’s grassroots campaigning efforts also played a crucial role in their victory. The party effectively mobilized supporters at the local level, engaging with communities and addressing their specific concerns. This approach helped the NDC build a strong connection with voters and gain their trust and support.
Conclusion
These factors combined to create a challenging environment for the NPP, ultimately leading to their defeat in the 2024 elections. The electorate’s desire for change and their demand for accountability and effective governance were key drivers behind the NDC’s victory. As Ghana moves forward, the new administration will need to address these pressing issues and work towards building a more stable and prosperous future for all Ghanaians.
