By GhanaNewsPage 
The Ghana Broadcasting Corporation (GBC) has provided clarity on why it was unable to broadcast the AFCON qualifier between Ghana and Sudan, attributing the issue to New World TV, the Free-to-Air (FTA) rights holder for Sub-Saharan Africa, failing to deliver the necessary feed to FTA broadcasters across the continent.
In an official statement released on Thursday, October 10, 2024, GBC emphasized that it had fully met its financial obligations by paying for the broadcasting rights in full. However, it explained that the failure to broadcast the match stemmed from unresolved issues between New World TV and the Confederation of African Football (CAF).
“It is our understanding that New World TV and CAF have unresolved issues leading to our current situation,” the statement read, indicating that these internal complications disrupted the transmission of the game to broadcasters like GBC.
Despite having secured the rights, GBC apologized to its viewers for the disappointment caused by their inability to air the match. The statement also assured Ghanaians that they are working to prevent such occurrences in the future, as live sports broadcasts, particularly football, hold significant national interest.
The absence of the broadcast left many football fans frustrated, as the AFCON qualifiers are a highly anticipated series of matches for Ghanaians eager to see the Black Stars’ journey to the 2025 African Cup of Nations. GBC’s swift response, however, highlights its commitment to keeping the public informed about the developments and challenges surrounding the broadcast rights.
As the issue between CAF and New World TV remains unresolved, it raises questions about future matches and how they will be broadcast across Africa, putting further pressure on all stakeholders to find a solution.
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