By Enoch 
Ghanaian actress and entrepreneur Lydia Forson has made a bold observation about the changing landscape of Ghanaian politics. According to Forson, Ghanaian voters are becoming increasingly discerning, moving away from tribal politics and towards a more informed and nuanced approach to electing their leaders.
The Shift in Voting Behavior
In a recent interview with the BBC, Forson discussed how the electorate’s priorities have evolved. She noted that the recent defeat of the incumbent New Patriotic Party (NPP) in the December 7 election was a clear indication of this shift. “This election was really about the people; it was not about any political party. The electorate is becoming more and more discerning. They are no longer voting necessarily based on tribal lines or loyalty to one fixed party,” Forson stated.
Accountability and Economic Hardship
Forson highlighted that the lack of accountability by the Akufo-Addo government played a significant role in the NPP’s loss. She explained that the economic hardships and difficulties experienced by Ghanaians eroded party loyalty during the elections. “Accountability is one of the main things a lot of young people are angry about. The reality is, is there a global crisis? Yes. But when you factor in growing economy, we are going to be hit much harder. Now you have a people who are frustrated and they want to be heard. They are protesting and don’t feel like they can protest, they are speaking up and they don’t think they are being heard,” she said.
The Importance of Listening Leadership
Forson emphasized the need for the incoming government to have a listening ear and pay attention to the plight of Ghanaians. She referenced instances where the government went silent on the concerns of the people after several protests, insisting that these actions contributed to the loss of the NPP. “So one of the most important things is having a listening leadership. Because if people are upset about something and they come to you and you tell them ‘don’t talk about it’, or you are not allowed to be angry about it, that is a big problem,” Forson noted.
Personal Impact of Economic Woes
Forson also shared how the economic challenges have affected her personally and professionally. As a businesswoman who makes natural hair and skincare products, she explained that the depreciation of the cedi has increased her production costs. “I source most of my ingredients locally but there are other ingredients that I source from outside the country. And so I have to pay for these goods in dollars and pounds. So when the cedi depreciates my cost of producing goes up and there is only so much of it you can put on the consumer,” she explained.
A Call for Change
Forson’s observations reflect a broader sentiment among Ghanaians who are calling for change and accountability from their leaders. The recent election results indicate that voters are no longer swayed by tribal affiliations or party loyalty but are instead focused on the performance and promises of the candidates. “When it comes to this new government, it is not about whether we like you or not. Are you going to deliver and if you can’t, we are going to hold you to your promises,” Forson asserted.
The Role of Social Media
Social media has played a significant role in this shift towards more informed voting behavior. Platforms like Twitter, Facebook, and Instagram have provided a space for Ghanaians to voice their concerns, share information, and hold leaders accountable. Forson noted that the increased access to information has empowered voters to make more informed decisions. “Social media has given people a platform to express their frustrations and demand accountability. It has also made it easier for people to access information and stay informed about what is happening in the country,” she said.
The Future of Ghanaian Politics
As Ghana moves forward, the shift towards more discerning voting behavior is likely to continue. Forson believes that this change will lead to a more accountable and responsive government. “The future of Ghanaian politics is bright. People are becoming more informed and more engaged in the political process. This will lead to a government that is more accountable and more responsive to the needs of the people,” she concluded.
Conclusion
Lydia Forson’s insights into the changing voting behavior in Ghana highlight a significant shift towards a more discerning and informed electorate. As the new government takes office, the emphasis on accountability, listening leadership, and addressing the economic challenges will be crucial in meeting the expectations of the people. Forson’s call for a government that listens and responds to the needs of its citizens resonates with many Ghanaians who are eager for positive change.