MTN Ghana has forged a landmark two-year sponsorship agreement worth $2 million with the Ghana Football Association (GFA).
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The deal officially crowns MTN as the headline sponsor for four of Ghana’s national football teams: the Black Stars, Black Queens, Black Satellites, and Black Starlets.
A Landmark Deal for Ghana Football
The sponsorship, announced today at an unveiling ceremony in Accra, reflects MTN Ghana’s strategic commitment to advancing football across multiple tiers. CEO Stephen Blewett, speaking at the event, emphasized the importance of building Ghanaian football culture and supporting national talent.
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“Football is a passion that connects the whole country, and MTN is proud to be part of the journey to take our teams to greater heights,” Blewett said, highlighting the company’s role in unifying the nation through sport.
The financial injection is set to play a critical role in preparing the teams for upcoming competitions, including global qualifiers and regional tournaments such as the AFCON, WAFCON, and youth World Cups.
Targeted Support Across All Levels
- Black Stars (Senior Men’s Team): Following a disappointing exit from AFCON 2025, the team is focused on securing qualification for the 2026 FIFA World Cup.
- Black Queens (Senior Women’s Team): Fresh off a bronze finish at WAFCON 2024, the team is preparing for the next edition and aiming for a spot in the 2027 Women’s World Cup.
- Black Satellites (Under-20 Men’s Team) and Black Starlets (Under-17 Men’s Team): These youth teams stand to benefit greatly from improved funding, infrastructure, and training support.
President of the GFA, Kurt Okraku, described the sponsorship as a “timely boost,” essential for improving Ghana’s competitiveness across all levels of the sport.
Why This Sponsorship Matters
- Financial Strengthening: With $2 million over two years, each national team can access better resources—ranging from training camps and medical support to travel logistics.
- Talent Pipeline Development: Youth teams will gain structured support, benefiting from early exposure to world-class systems and facilities.
- Corporate-Sport Synergy: This alliance underscores the role of major brands in Ghana’s football ecosystem, highlighting MTN’s commitment to national growth and youth development.
Fan and Stakeholder Reactions
The announcement sparked enthusiastic responses across social media, with hashtags like #MTNGhanaFootball, #BlackStarsSponsorship, and #OurTeamsOurPride gaining traction. Fans praised MTN’s long-standing engagement in Ghanaian sports and hailed the company’s support at critical junctures.
Stakeholders in football administration and sports development lauded the deal, calling it a game-changer that could inspire greater corporate investment and raise the bar for national team success.
MTN Ghana’s sponsorship runs until August 2027, covering critical qualification cycles and major tournaments. The GFA has pledged to deploy the funds in transparent, strategic ways—emphasizing performance, youth development, and welfare.
Both MTN and the GFA have announced plans to host public events, fan engagements, and training expos featuring the four national teams. These activations will seek to foster deeper fan connections and enhance community participation.
MTN Ghana’s $2 million sponsorship is more than a financial boost—it’s a strategic investment in national pride, sporting excellence, and the future of Ghanaian football. As the Black Stars, Black Queens, Black Satellites, and Black Starlets prepare for the challenges ahead, this partnership promises to support their aspirations while uniting the country behind its footballing heroes.
