DStv subscribers in Ghana continue to express concern over rising subscription costs, as pressure mounts on MultiChoice to reduce its prices.
The issue has recently gained significant political traction following remarks made by Ghanaian lawmaker Sam George.
On Friday, August 1, 2025, Sam George criticized what he described as unfair pricing disparities in DStv packages across African countries. According to him, Ghanaians are being charged almost 30% more for similar packages offered at lower rates in neighboring countries like Nigeria and Liberia.
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He highlighted a striking example: while Ghanaians pay the equivalent of $83 for the premium bouquet, the same package costs just $29 in Nigeria. Similarly, MultiChoice reportedly introduced a $30 reduction on premium plans in Liberia last year, alongside a $17 decrease for lower-tier packages—despite Liberia’s pricing structure closely mirroring that of Ghana.
The minister further challenged MultiChoice’s justification that the 240% depreciation of the Ghanaian cedi is the reason for high prices. He noted that the Nigerian naira has depreciated by a staggering 490%, yet DStv’s pricing in Nigeria remains significantly lower.
Sam George issued a stern warning that if MultiChoice does not adjust its pricing strategy to reflect fairness and economic realities, its DStv broadcasting license could be suspended by Thursday, August 7, 2025. The lawmaker emphasized the need for equal treatment for Ghanaian consumers, especially in tough economic times.
In response, MultiChoice Ghana maintained that reducing subscription fees is not feasible due to the increasing cost of content licensing, satellite infrastructure, and foreign exchange volatility. The company insisted that it offers a range of affordable packages to cater to different income levels and continues to invest in high-quality local and international content.
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The pay-TV provider also reiterated that its pricing model is designed to remain sustainable while ensuring access to premium entertainment across Africa. Despite the backlash, MultiChoice has not announced any imminent changes to its Ghana pricing structure.
As debates intensify over the affordability of digital TV services, many Ghanaians are hopeful that regulatory bodies will step in to ensure price fairness, and that companies like MultiChoice will find ways to make entertainment more accessible to the average household.
