DStv pricing in Ghana has sparked a heated public debate, with outspoken Member of Parliament, Sam George, strongly criticizing MultiChoice Ghana over what he describes as “exploitative” subscription fees charged to Ghanaian consumers.
The lawmaker expressed deep frustration over the wide pricing gap between Ghana and other African nations, citing what he believes is deliberate and unjustified overcharging by MultiChoice. According to him, Ghanaians are being forced to pay nearly triple the amount Nigerians pay for similar DStv packages, particularly the premium bouquet.
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Sam George noted that while consumers in Ghana pay the equivalent of $83 for premium access, the same package is available in Nigeria for just $29. He questioned the logic behind these discrepancies, especially when other countries with similar economic challenges enjoy far cheaper services.
He also rejected MultiChoice’s claims that currency depreciation in Ghana is the primary reason for the pricing difference. He argued that the Nigerian naira has faced even worse devaluation—over 490%—yet subscription prices there remain far lower.
In a bold move, Sam George issued a public warning to MultiChoice, urging the company to immediately revise its pricing model or risk having its DStv license in Ghana suspended. He emphasized the need for fairness, affordability, and accountability, especially as many Ghanaians struggle to meet basic living costs during an ongoing economic downturn.
MultiChoice has defended its pricing, stating that costs of satellite transmission, content acquisition, and foreign exchange fluctuations have made price cuts unsustainable. However, the company has not made any formal commitment to address the growing dissatisfaction among subscribers.
Sam George maintains that Ghanaians deserve equitable access to premium entertainment at fair prices and is calling on regulatory authorities to step in to ensure consumer protection.
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The tension between consumer advocacy and corporate pricing strategy has now become a major national conversation, with thousands of DStv subscribers eagerly awaiting a resolution that puts their interest first.
