By GhanaNewsPage 
Richie Mensah Calls for Self-Reliance Among Ghanaian Creatives, Introduces Music Distribution Platform
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Renowned Ghanaian record producer and CEO of Lynx Group, Richie Mensah, has issued a passionate call to creatives in Ghana to prioritize self-reliance and hard work in their careers rather than waiting for government support. Speaking on Daybreak Hitz with DJ Slim, Richie offered valuable insights into how industry players can elevate their craft and gain recognition on their terms.
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The Importance of Self-Reliance in the Creative Industry
Richie Mensah emphasized that the key to success in Ghana’s creative industry lies in adopting a proactive and self-sufficient mindset. He urged creatives to take control of their careers, stating:
“Stop looking for help from the government. Do it yourself! When we creatives start doing things properly, stop swerving taxes, and begin generating substantial income, the government will have no choice but to take notice.”
This advice challenges industry players to embrace professionalism, adhere to tax obligations, and create tangible value that compels recognition from higher authorities.
Shifting Mindsets: Creatives Are Not “Special”
In a bold statement, Richie Mensah highlighted the need for creatives to move away from a sense of entitlement. He argued that the perception of entertainers as “special and needing to be chosen” is counterproductive. Instead, he urged creatives to focus on building their skills, growing their brands, and contributing to the industry’s overall development.
“You can’t wait for someone to discover you. You need to create the kind of value that makes you indispensable,” Richie stressed.
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Professionalism and Financial Independence: The Path to Growth
Richie also underscored the importance of professionalism in the creative industry. He called on entertainers to take responsibility for their financial independence by exploring innovative ways to monetize their talents and generate sustainable income streams.
From registering businesses to properly managing royalties and contracts, Richie believes that a structured approach can transform the creative landscape in Ghana. He stated, “Professionalism is not just about showing up on stage; it’s about understanding the business side of your craft.”
Lynx Group’s New Music Distribution Platform
To further support the growth of creatives, Richie Mensah announced the launch of a music distribution platform by Lynx Group. The platform is designed to address key challenges faced by artists in getting their work to the masses while ensuring they retain control over their careers.
Richie explained, “We’ve semi-launched a music distribution platform to empower people to be creatives. This platform simplifies the process for artists to distribute their music, manage royalties, and grow their brands globally.”
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The platform provides a unique opportunity for Ghanaian artists to reach wider audiences, increase their earnings, and gain visibility in the competitive global music market. Artists interested in using the platform can contact Lynx Group via [email protected] to learn more.
The Bigger Picture: A Call to Action for Ghana’s Creative Industry
Richie’s call to action is not just for individual creatives but for the industry as a whole. He envisions a future where the creative sector is financially robust, professionally managed, and globally recognized. By adopting self-reliance, embracing innovation, and building sustainable practices, creatives can drive significant change in the industry.
Richie’s message also highlights the importance of collaboration and shared responsibility. Industry players must work together to create an ecosystem that supports growth and fosters innovation.
Why Richie’s Advice Matters
Richie Mensah’s influence in Ghana’s music industry is undeniable. As the CEO of Lynx Group, he has played a pivotal role in launching and managing the careers of some of Ghana’s most successful artists, including Kuami Eugene and Kidi. His success is a testament to the power of hard work, professionalism, and strategic thinking—qualities he now urges other creatives to adopt.
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Conclusion: The Future of Ghana’s Creative Industry
Richie Mensah’s candid advice is a wake-up call for Ghanaian creatives. By taking control of their careers, prioritizing professionalism, and leveraging innovative tools like Lynx Group’s music distribution platform, industry players can achieve unprecedented success.
This shift in mindset and practice has the potential to transform Ghana’s creative sector into a global powerhouse. For artists, producers, and other creatives, the time to act is now—embrace self-reliance, create value, and take your career to the next level.
Don’t miss the chance to unlock your potential. Reach out to Lynx Group at [email protected] today!
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